Marketing & Visual Creative Professional

Nadia
Harrald

Turning strategy into stories and content into results, for brands that want to be remembered.

Work with me
10+
Years experience
58K+
Community grown
90%
Engagement boost
About
Nadia Harrald

Marketing strategist.
Visual creator.

I'm Nadia Harrald, a marketing strategist and visual creative with 10+ years of experience driving engagement, building communities, and crafting content that converts.

I specialize in content strategy, channel performance, brand storytelling, and cross-functional collaboration. My work bridges the gap between data and creativity to deliver real business results.

Beyond marketing, I bring 15 years of interviewing and media experience as the founder of NSider Media, where I've interviewed celebrities and athletes and championed Black entrepreneurs and creatives through my own platform.

Let's build something great together.

Founder
NSider Media
Location
Chicago, IL
Available for
Freelance, full-time and consulting
Expertise

What I bring
to the table

◈
Digital Marketing
End-to-end campaign strategy across paid, owned, and earned channels.
◈
Social Media
Community building, platform growth, and engagement strategy at scale.
◈
Content Marketing
Newsletters, email campaigns, copywriting, and editorial calendars.
◈
Data and Analytics
Performance tracking, channel audits, and insight-driven optimization.
◈
Brand Identity
Refreshing and transforming brands into cohesive, market-ready identities.
◈
Video Production
End-to-end video production and editing for brands and platforms.
Work

Selected
case studies

Chicago French Press
Content creation and social presence
Developed content strategy and produced social media assets for Chicago French Press, a Black-owned coffee brand rooted in Chicago. Created engaging visual content and copy that captured the brand's culture and community identity.
Chicago French Press 1
Chicago French Press 2
Steepers Only × HelloFresh
Steepers Only x HelloFresh
Black History Month Campaign
Developed and executed a collaborative Black History Month campaign for Steepers Only in partnership with HelloFresh, creating culturally resonant content that spotlighted Black entrepreneurs while driving brand awareness across social platforms.
Steepers Only x HelloFresh
WTTW · PBS Chicago
WTTW PBS Chicago
Campaigns that convert donors and sustain membership
Led end-to-end email strategy as Digital Marketing Manager. Crafted fundraising campaigns and sustainer-focused newsletters that drove meaningful donor engagement and retention.
Full cycle campaign ownership
WTTW email campaign 1
WTTW email campaign 2
The TRiiBE · Chicago
The TRiiBE — Audience Growth, Campaigns and Newsletters
Growing a community from 42K to 58K+
Joined The TRiiBE at 42K followers and grew their Instagram to 58K+ through intentional campaigns, including spearheading their 8th Anniversary digital campaign. Oversaw newsletter strategy and audience development to deepen connection with Chicago's Black community.
42K to 58K+ Instagram growth
The TRiiBE Instagram 42K followers
BEFORE · 42K
The TRiiBE Instagram 58.1K followers
AFTER · 58.1K
TRiiBE 8th Anniversary Digital Campaign
Nadia Harrald, Audience and Marketing Manager, The TRiiBE interview
The TRiiBE Celebrates 8 Years campaign graphic
The TRiiBE 8th Anniversary merch and print magazine
NSider Media — Video
Video that tells your brand's story
Full video production and editing services, helping brands at every stage create compelling content for their website and online platforms. 15 years of interview experience with celebrities, athletes, and entrepreneurs.
Video production
Background

Experience

2024
Audience and Marketing Manager
The TRiiBE
2023
Digital Marketing Manager
WTTW PBS Chicago
2021 to 2023
Content Marketing Manager
Big Blue Swim School
Ongoing
Freelance
Marketing and Content Strategy

Education

DegreeBA, Communications
GraduateMS, Integrated Marketing Communications
Credentials

Certifications and
Memberships

Advanced Google Analytics
Google Analytics Academy
Product Council Member
Hootsuite
Member of
Online News Association
Women's Leadership Accelerator
Black Marketers Association
Hue
Contact

Let's build
something great.

Open to full-time roles, freelance projects, and consulting engagements.

info@thensider.com
Work with Nadia